SHOPPING MALLS

A shopping centre is a piece of commercial architecture that lives or dies on whether people walk through it. The job of the imagery is to convince retailers it's the right place to lease a unit, convince advertisers it's the right place to buy a panel, and convince shoppers it's worth the trip. That's three different audiences and three different visual languages, all running through the same building.

We work with mall operators, developers, leasing agents, and the brands inside the centres. Exterior architecture, interior atriums and circulation areas, signage, advertising panels, food courts, anchor stores, and the kind of wide editorial coverage a leasing brochure or annual report needs. Stills, video, and aerial when the building deserves it.