Because it is a different job entirely. It just happens to use a camera.

Photography captures a moment. Videography constructs one. Those are not the same thing, and the price difference reflects exactly that.

Take the Opel Combo shoot at Faro del Poris. Dawn light, drone footage, gimbal work, multiple lens setups. The filming itself was the easy part. What followed was days of post-production: sorting through hours of raw footage, colour grading every clip to match the mood, cutting transitions that actually work, and then finding and syncing a soundtrack that tied it all together without feeling like a car ad from 2009. Every second of finished video is built, not found.

Then there is the gear. Photography already requires serious investment. Videography adds stabilisers, drones, sliders, audio recorders, dedicated microphones, monitoring equipment, and enough storage to handle what 4K footage actually weighs. A single project can generate a terabyte of raw files that need to be managed, backed up, and kept safe long after delivery.

And sound. Photography has no audio problem. Videography has an entire audio department hiding inside every project, even when the final product has no dialogue. Choosing the right music, syncing it correctly, and making sure it serves the image rather than fighting it is work that does not show when it is done well and screams when it is not.

So when a video quote surprises you, it is not the shooting day you are paying for. It is everything that surrounds it.