DIPTICA Photography by Emmanuel Avargués | What is food styling?

What is food styling?

August 08, 2017

Food styling is a technique that makes food images appealing  and favors the sales of the product.

Our first contact with food is through our eyes, either on a menu or served on a plate.

Your sales possibilities increase drastically when your customers see the dishes on a nice photography, with beautiful details, triggering the salivation and opening the appetite.

 

If we talk about professional photography, we are talking about a photography taken trough an experienced eye, a professional being behind the camera who not only puts his wisdom at your service, but also shows his knowledge in the use of all his equipment, using the highest resolution cameras available, and mastering all the lighting techniques and equipment to get the best results.

Hand in hand with the photographer works the food stylist, who handles the selection and purchase of the perfect ingredients to be used in the photo shoot, from the table decoration, selection of tableware and table linen, to details of the final set.